There's an article in the WSJ (subscription required) this morning about the game called wikigroaning: a game that involves competing to come up with the best examples of how Wikipedia, the Web's home-grown reference source, is skewed towards pop-culture topics. For instance, the West Wing of the White House merits a 1,100-word entry on Wikipedia, while "The West Wing," the TV drama, has an 6,800-word write-up. Gray's Anatomy, the medical books gets 1,000 words; Grey's Anatomy, the TV show, gets 6900. If you don't have a WSJ subscription you can read a blog entry about wikigroaning on the "Something Awful: the Internet makes you stupid" website.
It's sort of like googlewhacking.