Search personalization

Google has been working to "personalize" search results, so that when you do a search after you've logged into Google it will remember your prior searches and adjust your results accordingly. Technology Review reports on a new Web search personalization app from Surf Canyon. You can download the sofware and install it on your Firefox or Internet Explorer browser. It will then enhance your individual searches on Google or other major search engines by evaluating which links you click on, and then instantly giving you revised search returns, including three sites that relate in some way to the site you clicked on. "We have invented real-time personalization," says Mark Cramer, CEO of the company.