Text message reference offered in some academic libraries

Inside Higher Education has an article called "Text Generation" this morning. It looks at how some academic libraries are adapting to the popularity of text-messaging among students, and making reference librarians available via text messages from student cellphones. A variety of technological solutions are used, including purchasing a cellphone for text reference; but the article says "No matter the method, these various experiments suggest that texting, like Twitter, is creeping into academic communication, a prospect some in academe’s old guard might find troubling. "