Law Technology News, an American Lawyers Media website, reports that Larry Bodine, a former law firm marketing consultant known for his LawMarketing Blog, has been named the new editor-in-chief of the LexisNexis websites Lawyers.com and Martindale.com. Mr. Bodine has 15 years of experience as a journalist, serving as editor and publisher of the American Bar Association Journal, associate editor at The National Law Journal and as a reporter for the New York Daily News and New Jersey's Star Ledger. Bodine also practiced law in Madison, Wisconsin. He said that he will first work on improving the Lawyers.com site, which currently aggregates news from other websites; he wants the site to generate its own material. He then hopes to work on the Martindale site, which is a resource that provides information about lawyers and law firms. He is quoted as saying "We need to weave in and reach out to the legal marketing community ... We need to do it in a way so it's their sandbox to play in."
No comments:
Post a Comment