Monday, 24 January 2011

Is Google losing its edge?

The State of Search blog, written by a group of  websearch  strategists and social media experts, has a recent article called "We're tired of Google, it's time for a change." According to the post Google now takes the role of the lumbering and slow-moving giant of the web, incapable of dealing with the growing mountains of webspam (has anyone else noticed that Google results seem to be getting less satisfying?). The author goes on to discuss Bing, the search engine that Microsoft developed and is pushing, but says that "Bing suffers from nearly all of the issues Google is faced with: cluttered SERPs (that's Search Engine Results Pages ), spammy results, and an image lacking trust and, well, hipness." Instead, he prefers Yandex, a Russian search engine that has, according to the article, "everything that Google has lost over the past 10 years" , as well as some new technology called Spectrum that focuses on allowing the search engine to return a whole “spectrum” of results matching a variety of user intents based on the frequency of user searches and creating categories that become associated with keywords.  

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