Recently on the law librarian listserv a firm librarian announced that her New York firm of 200 attorneys has decided to stop listing the firm in Martindale Hubbell "given the high cost of the Martindale Hubbell listing." She proceeded to ask if other law firms are considering dropping their MH listing, and today she has posted the responses she received: "3 firm librarians ... had made the decision to drop MH. The firms represent varying size ranges – an international practice of 1400 attorneys, a national firm of 700 attorneys, and Midwest firm of 120 attorneys.
Five other firms of varying sizes and demographics reported that they are considering dropping their listings. Attorneys in those firms express concerns about losing MH ratings and about missing out on the portion of the market that still views Martindale as THE directory of choice. Some of those firms are trying to negotiate better rates with Martindale, and most are doing cost benefit analysis to help with the decision making process." The original post explained that the firm's marketing department had analyzed how people found the firm and that they were getting more results from web searches than from MH.
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